Though Valentine’s Day is a day to share and express love to significant others, it also carries the obligation for romance and gift-giving which can be stressful, particularly to men (Otnes, et al., 1994). Gift-giving is symbolic. Gifts are representations of the emotions and meanings we attach to our relationships and the people we share them with (Ward & Broniarczyk, 2011). The awareness of this symbolism (even if subconscious) combined with the obligation surrounding Valentine’s Day, can increase the pressure.
Why the anxiety?
Questions of whether gifts are sufficient, significant and meaningful enough actually call into question our sense of identity. Believe it or not, when we give gifts, we are outwardly expressing our identities. In fact, studies have shown that people buy gifts that are congruent with their identity, and when they buy gifts contrary to that representation, even mildly (like a gift on someone’s registry), they experience anxiety and question their sense of identity security. This is why we experience stress around gift-giving (Ward & Broniarczyk, 2011).
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Naturally, the gift-receiver experiences anxiety when a gift from someone doesn’t match their identity. Receivers of gifts are expected to be polite and accepting. Gifts are generally a representation of what someone thinks of us. When we receive a gift that is an identity mismatch, we question why the giver gave us that particular gift, usually subconsciously (Ward & Broniarcyzk, 2011, Ruffle, 1999). Receiving gifts is emotional: while surprise and joy are examples of the ideal, pride, embarrassment or disappointment are also emotions receivers may have to navigate (Ruffle, 1999).
But gifts are still important, so…
Having said all of this, gifts are also a lot of fun and can be incredibly meaningful. Gifts are a manifestation of intimacy, and receiving gifts that depict that furthers a sense of connection and intimacy with partners (Ward & Broniarcyzk, 2011 & Otnes, et al., 1994). Here are a few simple ways to lessen the pressure around Valentine’s Day gifts.
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1. Simple is often better. Don’t worry about making things extravagant. The thought behind a gift is often more important than the gift itself.
2. Stick to a budget but balance that with sacrifice. People report that gifts a person sacrificed for (not in money necessarily but through time or in the form of service) can be particularly meaningful (Otnes, et al., 1994, Ruffle, 1999). It’s okay to be low-cost, but don’t be cheap. I don’t just mean cheap in terms of dollar signs, but in terms of time and thought. It’s always obvious when someone didn’t put thought into what is supposed to be a meaningful gift.
3. Valentine’s Day is the day to be sentimental and representational, so think about favorite memories or qualities you love about your significant other. Symbols of your relationship are particularly meaningful, dare I even say romantic. Like I said, these things can be simple. If my husband bought me a sleeve of Maria’s cookies and a 2 liter of grape soda and took me to a park to look at the stars or watch fireworks, that wouldn’t mean anything to you, but it would be very special to me.
4. Include self-gifts in your plans (Otnes, 1994). This doesn’t mean be selfish. Planning activities and food you both enjoy can take the pressure off of activities. This principle, not just romance, is part of why couples enjoy sex as a common part of Valentine’s Day festivities (Otnes et al., 1994).
5. If you know that Valentine’s Day or gift-giving creates stress for your partner, give them ideas. Be specific about what you do and don’t want.
Happy Valentine’s Day! Enjoy connecting!
Enjoy this Valentine’s Day by making gift-giving meaningful and practicing letting go of the pressure.
References
Morse, K. A., & Neuberg, S. L. (2004). How do holidays influence relationship processes and outcomes? Examining the instigating and catalytic effects of Valentine’s Day. Personal Relationships, 11(4), 509–527. https://doi-org.erl.lib.byu.edu/10.1111/j.1475-6811.2004.00095.x
Otnes, C., Ruth J.A., & Milbourne, C.C. (1994). “The Pleasure and Pain of Being Close: Men’s Mixed Feelings About Participation in Valentine’s Day Gift Exchange”, in NA – Advances in Consumer Research Volume 21, eds. Chris T. Allen and Deborah Roedder John, Provo, UT: Association for Consumer Research, Pages: 159-164.
Ruffle, B. J. (1999). Gift giving with emotions. Journal of Economic Behavior & Organization, 39(4), 399–420. https://doi-10.1016/s0167-2681(99)00048-7
Ward, M. K., & Broniarczyk, S. M. (2011). It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness. Journal of Consumer Research, 38(1), 164–181. https://doi-10.1086/658166
Aubrey-Dawn Palmer was born and raised in Farmington, New Mexico, and she has a bachelor’s degree in family studies from Brigham Young University. She has two younger brothers and is married to her best friend, Richard. In addition to her research on relationships, human attachment, and healthy sexuality, Aubrey-Dawn volunteers with her husband as a teacher for the Strengthening Families Program, is a research director for a counseling center, and works as a home counselor at a residential treatment center.
Many of us are familiar with Dr. Gary Chapman’s Five Love Languages. These love languages represent the way we prefer to receive love in our close relationships, and include five categories: Words of Affirmation, Acts of Service, Gifts, Physical Touch, and Quality Time. While learning and communicating our preferred love languages can be an enlightening way to unlock deeper trust and connection in our relationships with others, I have been pondering the powerful potential of how these love languages can change our relationships with ourselves.
Not all of us are in situations where people we love are frequently showing us the love we need and deserve through our preferred love language. Whether you are single, working through difficulties in your relationship, or simply living away from close friends and family, sometimes the only person that we can rely on to show us consistent and careful love is US.
Photo by Allie Smith on Unsplash
So how can we learn to better speak our love language in our relationship with ourselves? As with any other situation in which we are seeking to strengthen our communication skills, the first step involves gaining understanding, and the second, practice! In order to show yourself love in your preferred love language, you have to know what that preferred love language is! It requires a little self-awareness and a knowledge of your own needs and desires. This quiz from Dr. Chapman’s website is a great tool to help you figure out your love language if you are having trouble identifying it on your own.
* Note: Your primary love language for how you like to receive love from others may be different from how you like to receive love from yourself (what I like to call your self-love language). Try out different things, and learn what works the best for you!
After you know how you like to receive love, you have the power to start practicing showing that love to yourself! Intentionally work activities into your routine that give you time to show yourself love and compassion in the way that you like to receive it most.
Here are some ideas for how you can show yourself love in your preferred self-love language (there are lots more – get creative!):
The words we say have power – especially the ones we say to ourselves. Regardless of your preferred self-love language, each of us can benefit from speaking kinder and more loving words to ourselves! If Words of Affirmation is your preferred self-love language, these little efforts will make a big difference in strengthening your relationship with yourself.
Practice thinking kind thoughts about yourself.
Write yourself a love letter.
Listen to your favorite music, book, or poetry.
Implement positive affirmations into your daily routine.
Individuals who prefer acts of service are often very other-focused and are constantly worried about the needs of those around them. How often do you really think about your needs and do something nice for yourself? If you need someone to give you permission, then here you go!
Ask yourself what you need today, and then go do it.
Say “no” to something unnecessary on your “to-do” list.
Perform a service for someone else (alright, alright, sometimes, this is just what you need to feel a little extra love in your day!).
Giving a meaningful gift is not always about how much money it costs; it’s more about the thought that goes into getting and giving the gift. Take some time to think about your needs, and treat yourself to something that will be meaningful to you!
Budget some money each month to buy yourself a small gift.
The love language of Physical Touch is all about physical experience and connecting to your body. A great way to show yourself love in ways that relate to physical touch is by connecting to your senses, and by showing your body some extra love.
Give yourself a foot, hand, or neck massage (or splurge a little and get a professional massage). This is a great video to help guide you through some simple and relaxing self-massage!
Take a bath and be sure to use your favorite bath salts, bath bombs, or essential oils.
When you date someone else, you make sure to spend a lot of time with them so you can get to know them. But are we willing to do the same for ourselves? Spending time to re-connect with yourself and get to know who you are in the present moment can be so healing and enlightening. Take some time to get to know yourself better today!
Take yourself out on a date.
Spend some time out in nature.
Implement a meditation practice into your day.
Go on an adventure and try something you have always wanted to try.
Regardless of your situation, you deserve love, and practicing self-love is a great way to guarantee that you will get it! Get to know your preferred self-love language and start showing yourself some love more intentionally today!
Discover your self-love language, and implement one practice to show yourself some love this week.
Bunt, S., & Hazelwood, Z. J. (2017). Walking the walk, talking the talk: Love languages, self‐regulation, and relationship satisfaction. Personal Relationships, 24(2), 280–290. https://doi-org.erl.lib.byu.edu/10.1111/pere.12182
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Rian Nicole Gordon is from Orem, Utah, and graduated from Brigham Young University with a Bachelor of Science in Family Life and Human Development. She has been married to her best friend Mark for five years, and they have two beautiful children, one boy and one girl. Apart from her full-time job as a stay-at-home mom, she works for The Dibble Institute, which specializes in relationship education for youth.
Enjoy this Valentine’s Day by making gift-giving meaningful and practicing letting go of the pressure.
